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Rematch Your Rival

Spearheaded a symbiotic partnership between the Apple Campus Leaders and Apple Music, creating the Rematch Your Rivals wellness challenge initiative. University of Michigan students had to close their rings and face off against their rival schools, including University of Wisconsin - Madison (2018) and Michigan State University (2019). The school that closed the most rings got a free month of Apple Music for every student.

Secured Apple Music as a Sponsor of our campus A$AP Ferg concert (3500+ attendees) as an extension of the Rematch Your Rival partnership, and led a team to distribute a free month of music to every concert attendee.

Apple Music provided lanyard with a QR code to give away a month of free music to A$AP Ferg concert attendees

Apple Music distribution squad for A$AP Ferg, Big Ticket E-board and members

Rematch Your Rival campaign highlighted at Apple's Educators Conference

Drue tabling for Rematch Your Rival against University of Wisconsin

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